After being in the electrical industry for over 20 years working for others, Aaron Isenhart began dreaming about starting an electrical contracting firm where relationships built on great customer service was the preferred way of doing business. In 2012 he began offering electrical service and installations from the office located in Williamsburg Michigan.
A year later the Cadillac and Grand Rapids offices were opened up. That second year Shoreline grew from the first four employees to over 30, and from $350,000 in sales to over $7.5 million.
With just over 150 employees today, Shoreline continues to grow and add more services. Today we offer not only electrical services but also data communications, automation, containers, and safety training. We pretty much offer service to just about anything with a wire; cameras, power, data, card access, PLC, and control panels. These services are offered 24 hours a day, 365 days a year to help keep our customers’ systems working.
You will also find that Shoreline is very innovative in what we offer. One such example are the containers that we offer. We had a client with a requirement of a backup power system for data center. Located in Florida they were concerned about weather related issues but wanted a modular design that they could recreate at their other locations throughout the country. Shoreline’s answer was to populate a cargo shipping container with the electrical equipment needed to supply their redundant power needs. This answered the weather related issues, the ability to recreate anywhere in the world and allowed for great quality control when manufacturing in our climate controlled warehouse.
Safety is so important to Shoreline that we have a full time safety officer who is trained to teach safety classes. The emphasis that Shoreline puts into making sure that we have a safe work crew extends to others from other organizations working on the same job sites and is something that our employees take home with them. Our EMR rating is at .67 and continues to drop down due to our safe work practices.
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