About Us

Being in the electrical industry for over 20 years working for others led Aaron Isenhart to dream of beginning an electrical contracting firm where great customer service and building relationships were the preferred way of doing business. In 2012, he began providing electrical services and installations from the Williamsburg, MI office. 

In 2013, offices in Cadillac, Grand Rapids, and Charleston opened up. Shoreline grew from the first four employees to over 30, and from $350,000 in sales to over $21 million in 2013.

Shoreline continues to grow its team and service offerings, with over 120 employees today. We now offer not only electrical services, but also data communications, automation, containers, and safety training. We pretty much offer service to just about anything with a wire: cameras, power, data, card access, PLC, and control panels. These services are offered 24 hours a day, 365 days a year to help keep our customers’ systems working.

Shoreline Power Services Electrical Service Trucks with Ladder, Car with Shoreline LogoShoreline's services are innovative and essential—one such example is our selection of containers. We had a client with a requirement for a backup power system for a data center. Located in Florida, they were concerned about weather-related issues but wanted a modular design that they could recreate at their other locations throughout the country. Shoreline’s solution was to populate a cargo shipping container with the electrical equipment needed to supply their redundant power needs. This resolved the weather-related issues, the flexibility to recreate anywhere in the world, and it allowed for great quality control when manufacturing in our climate-controlled warehouse.

Safety is so important to Shoreline that we have a full-time safety officer who is trained to teach safety classes. The emphasis that Shoreline puts into making sure that we have a safe work crew extends to others from other organizations working on the same job sites and is something that our employees take home with them. Our EMR rating is at .67 and continues to drop down due to our safe work practices.

We would love to stay in touch with you, so if you are willing, please connect with us via Facebook or LinkedIn for the most recent updates on what is happening at Shoreline Power Services. You can also reach us by phone at (231) 267-3267 or fill out our contact form.


The Golden Rule

Treat your customers, employees, and suppliers as you want to be treated.


There are no projects or tasks completed successfully, if not done so within the boundaries of safe practices.

Service to Others Before Self

Perform your work at the highest level you are capable of producing.

Adaptability and Innovation

Adapt and create new ideas for projects

Service & Leadership

Every person involved in our organization will both serve and lead, understand that pride and arrogance will result in failure at both.

Mission Statement

Shoreline Power Services is dedicated to providing a high quality solution at a reasonable price. Our mission is to provide the best customer experience through our solutions focused team with integrity and drive, while providing a safe and fun environment for our employees to be the envy of the industry.